One of my favourite videos on YouTube based on a book that I really love, Drive: The Surprising Truth About What Motivates Us by Daniel Pink.
What I love about the video is that it gives you all the main points from the book in just over ten minutes. It does in a way that is extremely engaging. It helps that the subject matter is very compelling. Also that the research does not always agree with what you would automatically think. I really like the animation style for this, it grabs your attention and keeps it there. It makes me think about how communication style is so important about getting your message across. The video has almost 16 million views on YouTube, I am not sure how many books Daniel Pink has sold but I am sure it is less than 16 million! If you want to get your message out to as many people as possible you need to think about your audience and see what they would best respond. It might not be the typical approaches like a book. To make a difference you might have to think differently..at least a little.
What Motivates Us vs What Motivates You
What I also enjoy from the book/video is makes you really think about motivation and especially your own motivation. It makes you wonder how much of it is an internal to your own personal experiences and heritage. Also how much is down to external factors that you may feel you have little or no control over.
It is this sort of book that made me come with my personal motto, Think Differently…at least a little. The research is out there for nearly all the issues you may come up against in life, you just need to look for it. The information is there in many different formats, it could be a book, a video, a podcast or an app. I find there is nothing better than having one of my beliefs challenged and making me think about life in a different way. Have a watch of the video or have a read of the book and let me know what you think.